You Won't Find Regen Food in the Grocery Store

Remember when “organic” was the stuff of wacky hippies and out-there people living off grid? It was hard to find, or even understand why it’s important. But now it’s normalized. Even big corporations want to get in on organic because there’s a market for it. It’s in our big grocery stores.

Now Regenerative Farming is the little guy. You can’t find it at the grocery store, because supermarkets care about long shelf-life, uniformity, and vast predictable quantities – that ain’t working for a regen farmer. They’re doing smaller crops of seasonal foods in many varieties, picked right when they’re fresh.

You can basically find regenerative food at farmer’s markets and stands if you know where to look (and if you know what to look for in the first place). That means regen farmers work all day, then drive for hours on the weekends to sell goods at markets. They’re finding their people – but nobody gets a day off.

Farmers need to see their kids on the weekends and get a rest. They need someone to take something off their plates.

Our dream is to make it easier. Easier for farmers to get their goods to market. Easier for people to eat nutritious, regeneratively grown food in their everyday lives – not just when they go on an agritourism road trip or hit up a farmer’s market.

Ultimately, we want regenerative farming to succeed. Not just for people, but for restoring our ecosystem.

That’s why we’re finding regenerative farmers and seeing how we can provide them with an additional revenue stream. When folks are signed up to a weekly or bi-weekly farm basket, that’s a solid revenue stream to see farmers through the ups and downs of farming regeneratively.